This week it was back to observation and not doing. It’s funny every time I read one of these observation chapters I write out what I already know and generally see it happen throughout the week. I guess what I’m really looking for is that piece to push me over the edge to make me do what I need to do to overcome my laziness/distractions.
Again, as with Duhigg, McGonigal asked us to look at what it is that makes us do something (our reward) and to take note of how retailers set things up to take advantage of (or to create) distracted consumers. This has become incredibly apparent as my local grocery store has recently rebranded and is attempting to be more upmarket that it was previously, and this goes so far as to include, tastings, demonstrations and even live music. Honestly, I just think it’s obnoxious and thankfully shop early enough in the day most weekends that there’s nothing going on. I can easily see where this would cause many people to purchase unnecessary things, but I go in with a list and pretty much buy the same thing every week.
