When I requested a copy of this upcoming book (released March 8, 2016) from Random House*, I was really hoping for a repeat of Duhigg’s 2012 The Power of Habit. Unfortunately, there was something missing from this one. I can’t quite figure out what it is, but I think it has to do with the first book being much easier to apply and this one overall being more theoretical.
That being said, this was incredibly readable and had a lot of great case studies that I’ve encountered in numerous settings and other books I’ve read recently about work productivity and managing up. Duhigg’s writing style is incredibly easy to read and he seamlessly ties together disparate examples to elucidate his points. Off the top of my head a few are: the development of Disney’s Frozen, General Electric (I feel like I’m an expert after Badowski’s excellent Managing Up), aviation near-crashes, the writing and staging of West Side Story, Google, Cincinnati school reform, debt collection and many others! Needless to say you will easily find at least one example that you really identify with.